Andrew Ross Sorkin, author of the bestselling book Too Big to Fail, takes on the great stock market crash in 1929. But in his thumbnail sketches of Evangeline Adams and astrology, his research skills completely fail him. 
In his introduction, Sorkin claims “more than eight years reporting and thousands of hours of research.” He’s been writing for the New York Times since high school, has a show on CNBC and edits a financial news service. But when it comes to Adams and astrology, all he can do is regurgitate questionable bits from a nearly 50-year-old book. You can’t track down every fact, but the rumors and innuendos are perpetuated.
Astrology is the colorful, sexy subject that many want to laugh at. Adams is mentioned in over a half dozen online reviews of Sorkin’s book, yet she only plays a tiny role in it. She was probably included in the press release as a fascinating part of the history. Sorkin himself compares horoscopes to fortune cookies in an interview, seemingly only aware of Sun sign astrology.
Of course, Andrew Ross Sorkin is an over-achiever who probably had assistants compile much of the information in 1929. The few short parts on Adams are all directly from The Day the Bubble Burst, a 1979 book about the crash. In order to look like they did more research on Adams, Sorkin also cites Maury Klein’s 2003 book The Crash of 1929. But academic Klein also swiped the same skewed anecdotes directly from Bubble Burst.
In both, Evangeline Adams is a regular at the Plaza Hotel dining room, where she “had her own reserved table… surrounded by several star struck young men.” On September 2, 1929, she predicted on a radio show that “the Dow Jones could climb to heaven,” which it obligingly did.
On Black Thursday, October 24, 1929, Adams held a group session in her office for worried clients, telling them that things were looking up. She then supposedly contacted her broker, who said she’d lost $100,000 on the market, and told them to sell it all ASAP.
I could verify none of these stories, and much sounded bogus to me. (Evangeline said she ate lunch at her desk; she was a workaholic with the Moon in the 6th house.) The original authors gave no specific source notes and were clearly biased against Adams from the start. Sorkin repeats the same prejudice. Evangeline made a great forecast, but cared nothing for her clients as long as she could profit from their loss. The astrologer as charlatan and fraudster is such a tired trope. How would anyone know how much she had or when she sold? I don’t even think she owned stocks; she always said her chart was unlucky for speculation (with Cancer on the 5th house and the Moon in the 6th opposite the Sun).
I shouldn’t complain. Of the 100+ people on Sorkin’s cast of characters list, Evangeline Adams, “astrologist known as the stock market’s seer” (another attribution I could never confirm), is the only woman portrayed in 1929’s exclusive men’s club.
Sorkin, interestingly enough, has the Sun and Moon in Pisces and Mercury and Mars in Aquarius, signs he shares with Adams. They helped him create a varied and comprehensive story. His T-square of Mercury conjunct Mars opposite Saturn in Leo and square Uranus in Scorpio has clearly made market crashes a preoccupation. 
Yet with a grand trine of Venus, Saturn and Neptune, Andrew Ross Sorkin will likely continue on his merrily ignorant way. Until, of course, the calamitous day there’s a sudden major reversal he can’t explain, leaving him crushed and in need of direction, and ignorant of what astrology could do to help.
Astrologers won’t find anything enlightening on Evangeline Adams or astrology in 1929. The many other character profiles might help understand their individual horoscopes. Reviewers compliment the writing, but I personally wonder how such a seemingly intelligent man can be so oblivious to a subject that has become standard in market forecasting. In this astrologer’s opinion, 1929 is a missed opportunity.
Sorkin’s birth information is from Wikipedia. We have no time of birth.
For the real story on Evangeline Adams, read my books, Foreseeing the Future and What Evangeline Adams Knew.
















